
About Kendra Damey
Hi, I’m Kendra Damey, founder of The Rainbow Reseller.
More than seven years ago, I turned a simple thrift store hobby into a profitable online reselling business. What started as a way to earn extra income quickly grew into a business that generated over $50,000 in revenue during its first year—all while building it as a sole proprietor from the ground up.
Like most resellers, I didn’t start with special connections, expensive inventory, or a huge budget. I learned through trial and error, thousands of listings, countless sourcing trips, and plenty of mistakes along the way. Those experiences taught me that successful reselling isn’t about luck—it’s about having the right systems, knowing what to look for, and staying consistent.
Today, I create practical resources designed to help both new and experienced resellers build profitable businesses with confidence. Through The Rainbow Reseller’s Blueprint, my courses, planners, AI-powered tools, and business systems, my goal is to simplify the learning curve so you can spend less time guessing and more time growing.
Whether you’re looking to make a little extra income, build a serious side hustle, or create a full-time reselling business, I’m here to help you source smarter, list faster, and build a business that works for your life.
Keep it colorful. Keep it smart. Keep it profitable. 🌈
— Kendra Damey
Founder, The Rainbow Reseller
Why Learn From Me?
- 🌈 7+ years of online reselling experience
- 📈 Built a reselling business that exceeded $50,000 in first-year revenue
- 🛍️ Experience selling across eBay, Poshmark, Mercari, Depop, Facebook Marketplace, and more
- 📚 Creator of The Rainbow Reseller’s Blueprint and a growing suite of reseller tools, planners, AI resources, and business systems
- 💜 Passionate about helping beginners build profitable, organized, and sustainable reselling businesses